Step 2
Topic: Mobile Embrace Limited (ASX:MBE)
Mobile Embrace Limited is a mobile payments and mobile marketing
company. Utilising its end-to-end and award winning mobile marketing,
advertising and m-payments infrastructure including a Tier 1 local/global
premium publisher advertising network, mobile media trading desk, m-commerce
and mobile marketing platforms and applications. It enables the reach,
engagement, transactions with and embracement of consumers via mobiles and
tablets. As
businesses increasingly look to mobile to acquire new customers, they often
struggle to find and attract them, let alone bill, manage and retain them. They
enable digital and other businesses, content providers, brands, publishers and
agencies to reach, engage, transact with, and embrace customers on mobiles and
tablets.
Links to Mobile Embrace
Limited annual reports
KCQs on Mobile
Embrace Limited annual reports
While going
through the annual report I found couple of thing that I found difficult to
understand and something that could be discussed.
Question1: what
is EBITDA?
Question 2:
what is impairment of intangible assets?
The key
challenge that the firm appears to face is to have a leading position in
growing market and delivering world class mobile products and services. Mobile
Embrace Limited has been very successful in meeting this challenges through
high level of marketing and advertising of their products and promoting them
internationally.
Here is the
links to a videos and a news article of my company Mobile Embrace Limited.
Step 3 is in
the excel link
Step 4
IDEAS, REFLECTION AND REACTIONS TO READING
CHAPTER 1 AND CHAPTER 3 IN STUDY GUIDE.
Chapter 1: A
Way of Viewing Business
This chapter
is all about introduction to the exciting world of accounting. What is
accounting, how and why we have to record economic and business realities.
I have to
know that although each firm has different economic and business realities, it
is essential for each firm to keep a record of their transactions.
Although I
have some knowledge about accounting, I felt great going through this chapter
as it broadened my knowledge and I come through many stages that I didn’t knew.
The author did a really good job giving examples of firms in Australia and New
Zealand to make it easy for us to understand the situation better.
I also came
to know many types of businesses and what type of liabilities they have. Also
now I know accounting makes business management and decision making easier. It
was interesting for me to know the history about computer and at the same time
about how double entry was used in the past and how technology has made it easier now (digitally done). In this chapter
I came across somethings which I didn’t understand or say difficulty understand
and would like to know in its simplest form.
Some KCQs for
this chapter:
·
What is double entry accounting?
·
As journal is a record of every day
transaction, what are ledger?
·
Why do we have two types of accounting
equation:
* Assets =
Equity + Liabilities
* Assets +
Expenses = Equity + Liability + Revenue
Chapter 3
This chapter
was the introduction to a firm’s financial statement as I went through this
chapter I came to know that different firms have different ways to set up their
financial statement. That is using different names for similar items. Financial
statements can be found on a firm’s annual report and are of four types.
Balance sheet, income statement, change in equity and cash flow statement.
A balance
sheet shows a firms financial position on a particular day. It includes assets,
liabilities and equities. It is produced at least ones a year.
Income
statements show how things are changing over a period of time, usually a year.
It shows how various activities of a firm affect the equity investors. In other
words it can be said income statement shows a firms revenue and expenses or
profit and loss.
Changes in
equity shows many changes in shareholders equity over period of time.
Cash flow
statements shows a firms opening cash balance, cash inflow and out flow and the
closing cash balance. We need to prepare a cash flow statement for a company
because cash is the only asset that can lead a company or firm to broke or
liquidate.
Further on
this chapter I came across Ratios. As in the past ratios were used to analyse
and assess the financial statement. People used whatever ratio worked till the
structure of du Pont Company came up with certain ratios which turned out to be
useful in analysing a firm’s financial statement.
Some of the
KCQs:
·
What is du pont structure?
·
How are ratio used to analyse a firms financial
statement?
·
What are dividends, how to calculate it and its
formula?
·
What is EBITDA?
